Twitter can be used for more than just letting anonymous people and friends know that you are at Costco looking for a 20 gallon tub of mayonnaise. If used properly it can be a powerful ally in marketing your main Realtor website, listings, or blog posts in order to increase traffic and generate leads. Who knew140 characters could be so powerful!

Naming Your Account
Pick a name that has some of your desired keywords in it, or at least that has something to do with your services. Why make your twitter URL twitter.com/hinsel when you could make it twitter.com/boiserealestate ? Getting keywords into your URL is a good thing for search engines and to help people know what you do right from the get-go.

Customize Your Profile
You won’t get many followers if you stick to the default profile avatar. Put in your photo, or at least some sort of interesting graphic to catch peoples eye. A lot of times you will get people to look at your profile just based on the fact that your little smiley face caught their attention. Beyond that Twitter also gives you space to include a short bio; use this space wisely to include keywords and relevant information. You can also customize your background image – use this space to display a nice graphic listing some of your services so that it is visible behind your profile body. Add your location so people know where you operate from and don’t forget to add your website link as well!

Do Not Protect Your Tweets
This is the Twitter equivalent of standing in your closet shouting. Nobody but the people you let in will be able to see your tweets, and that includes search engines (plus who wants to stand in a closet with a shouting person anyway?!)

Think Globally,Network Locally
It’s great to have thousands of followers all over the country, it makes you look impressive to others, but fact is it really won’t help you leverage Twitter as a effective real estate marketing tool unless those followers happen to be in areas that you gain a lot of relocation action from. Do some local searches and find others in the area that are in the business or who you know and start there.

Serve Your Users
The biggest mistake anyone can make in using Twitter is to fall prey to the repeating parrot syndrome. There is very little more annoying, or more counter-productive to good Twitter marketing than blabbing the same message constantly. Buy my stuff, buy my stuff, buy my stuff. You want to market your listings and services but don’t be obnoxious about it. Chances are it will lose you more followers than gain any. Mix up your messages now and then, put in a joke or funny quote, let people know you are a real person typing into the box, not some automated program.

Connect Your Tweets
You can connect your Twitter account to your cell phone to easily update your account via text message.This is a great way to Tweet on the go. At an open house? Tweet it! Be sure to also connect your Twitter to any other social platforms you are using for marketing like Facebook, WordPress, or Myspace – that way your tweets can pull double duty in more than one place. (Selective Tweets is a great app for doing this on Facebook as it allows you to choose which tweets go to Facebook by adding “#fb” to the end of the tweets you want to send out)

Learn the Twitter Commands
Using the @ symbol before someone’s username ( @tourre ) is a reply/mention and the user will receive notification that you were talking about them – this is great to get in touch with people or target specific “tweeps”. Using the # means it is tweet about a certain topic or event (#LAME is generally about things that are lame, etc). You also have the ability to send to tweeps that follow you and receive direct messages — these don’t show as a public tweet; these are great for asking specific questions you don’t want the world at large to see. RT or Retweet is a function that allows you to share something someone you follow has tweeted with all of your own followers; is great for sharing and making new connections with little effort.

Tweet It!
Got an open house? Tweet it! Got a new listing? Tweet it! Just had Tour Real Estate shoot a real estate virtual tour? TWEET IT! Seeing a pattern here? Any time you do something of import for your marketing, whether it be updating your site, writing a new blog post, or making a closing you should tweet about it! This can increase your follower base and help drive traffic to your main site or blog.

Search for Tweets
This is almost as important as tweeting itself if you really want to work this platform. Search for topics that might lead you to people you can help, like “looking for a home in boise” or even just “boise home” will likely pull up some people looking for a place to buy – contact them! ENGAGE others and interact through communication: it is what this entire website is really for!

Not sure where to start? Is your follower count weak? Try using Twitters advanced search function ( http://search.twitter.com/ ) to find tweets on specific topics or from specific areas. This is a great tool for seeing what is going on around you, meeting new tweeps, and getting the ball rolling. There are any number of other applications and sites that can further enhance your Twitter experience ( like Twipic for sending photos from your phone to your Twitter page, or Tweetdeck, or tinyurl for shortening web addresses ) but use these with some caution to keep from contracting repeating parrot disease. Keep it simple, Tweet relevant, informative,or humorous tweets often and you will be well on your way to being a effective Twitter marketer!

All in all Twitter isn’t going to make or break your marketing strategy but it can be a useful resource to keep in your marketing toolbox and is a quick and easy way to share information, drive traffic, and find leads. Want to learn more about Realtor Social Marketing? Or maybe you want to get a Realtor website that puts you in control of your content and search engine visibility? Contact Tour Real Estate today to find out more about how you can start moving more real estate!

More and more Realtors and real estate companies are finally getting on the social media bandwagon before it completely leaves town. Twitter, Facebook, LinkedIn, blogs, and other user content driven platforms have been providing new opportunities to get your message out and reach new audiences for some time now; it’s good to see the real estate industry finally getting up to speed…well, sort of.

Sadly the same things that make social networking great – cheap/free, easy to use with no coding knowledge required, or graphic design skills, or costly printing – can also allow the average user to cleanly shoot themselves directly in the foot. Too often Realtors and other companies are using social media marketing without having an understanding of the best practices in using those platforms.

The result is a flood of marketing communication that falls short of it’s goals, doesn’t even reach it’s target market, or even worse, ends up causing the Realtor or brokerage to lose valuable leads.

The Cost of Social Media Misuse

Many people fall prey to the thinking that more is better. This is not always the case with social marketing. Neither is social marketing the silver bullet for all your marketing challenges - by having the familiar facebook, twitter, and other icons on your site (and even having accounts connected on those sites) will not magically make your traffic soar or have your phone ringing off the hook. Any time a Realtor or real estate company is the victim to any of these misconceptions the usual results is a lot of fap without much flap.

The negative implications that follow may include the following:

• Wasting marketing, business, technical resources, or funds on low-value communication activities instead of on high-value ones.
• Creating “noise” and causing target audiences to completely tune out.
• Damaging your brand to any future marketing that may have actually gained results.

On average most Americans are exposed to between 600 and 3,000 advertising messages every day – perhaps the best reason that MORE advertising doesn’t necessarily equal EFFECTIVE advertising.

So what’s key? Not More Communication, but More Effective Communication!

Chances are your target audience doesn’t want any more advertising in front of them than they are already getting. Which makes it your job to not offer direct advertising but rather informational communication - you can’t just sell the sizzle anymore, if the client base is actually HUNGRY for steak. At the very least you should put more time and effort into creating quality communications that are well designed, attractive, or even humorous in order to keep your audience interested in what you have to say.

Things to Note and Consider for More Impact

You should first create an effective marketing communications strategy by first choosing which social media platforms provide you with the largest potential client base, as well as the most features, to help you fulfill your communication objectives. By choosing platforms and ingredients strategically,with an eye to how they will complement one another, you will create much better results than using them simply because they have become available. There is nothing wrong with being on every social portal out there because very often they create good backlinks, but choose wisely where and how often you publish your content on those portals.

Less Can Be MORE
Jumping on the latest, greatest social bandwagon without first considering who your audience is and what platform is best for reaching them is the leading cause of ineffective Realtor marketing communications.  Social media being often cheap and easy to use is it’s biggest danger; even marketers who should know better are led astray by wanting to get on all available sites without consider if they will be more of a benefit than a waste of time.

And Then? And Then? AND THEN?
Another important thing to consider is the “funny commercial” scenario. You see a commercial on TV the first time and it’s hilarious, you laugh, even maybe tell your friends. You see it the second time, still funny, but not a gut-buster like it was at first. The next time it comes on during the same hour…well…you start loving your DVR. The internet doesn’t have a DVR option; if you are constantly putting out the same content, on 12 different social sites, how many times is someone going to look at it before they are wishing they had a fast forward button?

Offering audiences too many choices for communicating with them, or repetitive messages, can create noise and confusion for you as well as the customer. Did they write you on Facebook or should you be looking for those leads from your blog? While using multiple social forums is good for reaching larger audiences it is important not to be a repeating parrot, or to spread yourself too thin. At the very least make sure you have the point of contact and capture from those portals directed to a single location or limited number of locations – like your Realtor website.

A couple of great methods for boosting the things you are doing on social sites are Realtor eFlyers and lead capture web sites.

eFlyers / Newsletters: Ideal for consolidating information into one location. You can summarize important information, focus on a particular niche, and provide links to pages on your Realtor website or social page where complete information can be found. Give them just a taste in the email and they will follow the link to your site, thus driving up your traffic.

Realtor Lead Capture Sites: A GREAT way to make use of any extra, empty, or forwarded domain names you have laying around. A blank or forwarded domain does almost nothing for your search engine placement or your lead capturing ability. By having a Realtor lead capture website you have the ability to market these stand alone sites based on a specific topic (Foreclosure Homes List, Free Market Analysis etc) to reach a targetted market. They also function as one more backlink to your main website or social profile and best of all they capture leads you can turn into sales.

Ready to Get Started?

Tour Real Estate Inc is the premier Realtor Website and Realtor Marketing provider online today. More than just websites, we offer a wide range of online Realtor marketing and technology to help you move more real estate. Wanting to make more out of your digital presence? Contact TourRE today to find out how we can help you strengthen your online marketing strategy and sell more real estate!

The internet has changed the game in real estate and for over the last decade Tour Real Estate has been a big part of that change. Honestly, did you ever think back in 1999 that more than 80% of all home sales would begin on the internet? Fact is, that day came long ago, yet still most of the real estate agent base continues to miss out on internet generated sales. This shows while new technology can be effective, like any other tool it must be used properly in order to gain the best results — after all you wouldn’t try to cut down a tree with a hammer, now would you?

So how can it be that over 80% of all home sales start online and yet 90% of all Realtors are unhappy with their online marketing results? Part of it comes down to the simple fact that many do not understand how to use these powerful tools effectively – they are trying to hammer nails with their saw instead of using it to cut wood. Another reason may be that many Realtors think that simply being online, just having a website and using it as a digital business card, is enough; this is a concept that went out the window over 5 years ago. Lastly, many are relying on the free websites and services provided to them by their brokerages to market themselves, instead of leveraging their own individual services via their own website; this can be a costly mistake.

Here’s a few things you need to know:

1. A Strong Brand Leads to Success
No, sorry. When there were only a few hundred available real estate websites online that may have been the case. And while having a good, recognizable brand is still good practice it’s not going to make or break your success – you simply will not be the next Nike of real estate, and even if you are it will not guarantee your online success. Never before has so much information been so available from so many different portals. What’s more with the downfall of so many big business companies, the consumer market is turning quickly to a preference to working with individuals rather than corporate entities. If you are still heavily marketing your corporate brand you’ve got to ask yourself: who is REALLY benefiting from it?

2. Trust your corporate IT department for the best results.
Uhm, no. The corporate IT department is hired by the company, not you, thereby while maintaining your website might fall under their responsibilities insuring the success of your website does not. A website that is designed to be successful for YOU by marketing YOUR listings and services will logically benefit you, not the corporation and thusly it may be a good idea to manage that yourself or hire a company that is your advocate online rather than your brokerages. Corporate has different goals than you do. Corporate isn’t looking to protect your marketplace for you, they are looking to protect your marketplace for them. Use whatever website or marketing your office provides for you, but by all means don’t rely on that alone – by controlling and marketing your own individual Realtor services you can very often out-perform the big business brokerages all on your own.

3. Getting all the technology you can guarantees success.
USING the technology you have is the best method, and even then success is not guaranteed. Regardless of your marketing, your technology, or anything else the fact remains that good Realtors sell houses, nothing else. In the end it will always come down to face to face time and how you help your clients achieve their goals. The technology and marketing can help you find them, bring them in, and make them clients but YOU and you alone will be the biggest selling factor.

You can have video, $50,000 websites, designers bleeding you of thousands of dollars each month, lead management systems, and more — and fail completely. Why? Because all that is worthless if you have no leads or don’t know how to manage them! Most Realtor websites do not provide users with a way to capture leads, much less manage them the way a Tour Real Estate Realtor website does. Agents are tired of fruitless efforts to make their online marketing work and more often, they are simply hiring someone else to do that for them rather than taking their digital presence in hand themselves. It is vitally important that YOU have some level of control over your website, its marketing, and what gets done with the leads that come from it – you can not depend on your company to bring in the leads for you and no amount of technology will do it for you as effectively as you yourself may be able to with some guidance from REAL online marketing experts.

The internet has leveled the playing field and as such you should embrace it and use all the valuable tools it can provide to leverage your Realtor services. In this day and age the individual agent is no longer the little guy, but has the real ability to compete with the big names – provided they have the website and technology that allows them to do so, and the motivation to put in the effort any successful task requires.

Online marketing success comes down to a few things:

• Maintain a good marketing platform with information available to the consumer upon request; provide them with the information and tools they require.
• Make certain that people searching the web for homes can find your site. Make sure once they get there they can find what they want easily.
• Drive traffic through effective online marketing and convert visitors to your site into registrations – and follow up on those leads personally.

There are any number of ways to achieve these tasks above, and we are glad to assist our Realtor Website customers in understanding those methods.  The first step is to use a Realtor website system that puts you in control of your content, search engine visibility, and lead management like the ones provided by Tour Real Estate Inc. Even if you already have a corporate provided website, or a freebie website with some other company, the benefits of having a powerful Realtor website from TourRe as your main marketing portal are too numerous to mention here briefly and we encourage you to visit our website for more details on the numerous services we offer.

Get in control of your digital presence, learn from the experts at TourRE how to best market your services online and before long your broker may be coming to you asking for advice on how they can see results like you have!

Get Connected to the Leader in Online Realtor Solutions :

Realtor Websites | Email Marketing | Lead Capture Websites | Our Portfolio

Order Photos / Virtual Tour | Our Blog | Follow Us on Twitter | Join Us on Facebook

By now most Realtors are using Facebook, either personally or for business, and while it can be a little overwhelming at first this social network really does offer alot in the way of marketing your services and brand — but it’s not in Farmville, so close that now!

That being said one of the biggest flaws (if you can call it that) is that once you’re part of it, it’s easy to forget you can (and should) be using it for strengthening your digital presence. Therefore it’s important to budget out your daily FB time for maximum effectiveness. Make your digital presence management part of your morning ritual. It only takes about 15 minutes to get the ball rolling – the key is sticking to it and using those 15 minutes wisely, and hey, if you add in an extra 5 minutes to see who needs to be whacked on Mafia Wars, it’ll be our little secret.

Update your status – this is the daily mantra. It’s the easiest thing to do and takes the least time. Tell everyone what you are going to be doing today, share an inspirational or witty quote, or pose a question. Status updates are especially key to your Fan Page as that indexable text can count towards your search engine placement. (consequently, Fan Page text is indexed by search engines, groups and other types of pages are not) Do NOT constantly bombard people with real estate this, real estate that, overhyping is one of the surest ways to lose friends and make enemies.

Check the Birthdays – Facebook lists your friends who have birthdays coming up right on your landing page. Wouldn’t it be nice to drop them a pleasant birthday wish? It might not count for much, but it will keep your name circulating around (and on their wall), which in turn leads to more clicks to your profile. Want to get personal? Check Facebook Phonebook to see if they have their phone number listed, you can even go that extra mile and wish them happy birthday by voice to really stand out.

Comment on Status Updates – read through the latest updates from your friends and connections, engage them in conversation, state your sympathy, speak your opposing view, or even just make a witty reply. Social networking is ALL about interacting and interconnectivity, if you aren’t using it to communicate and stay in touch so that your name it out there, you may as well not be using it at all.

Use Twitter – Yes, technically thats not a “facebook tip”, but well, it kind of is. You can link Twitter to Facebook in a number of ways so that you can tweet from your phone and update your Facebook status at the same time.You can also use different Facebook applications to show your Twitter feed on your profile sidebar.

Take Care of Your W’s — Where, Why, and What. You should fill out as much information as possible under your Info tab. In addition to that it likely wouldn’t hurt to write a note or two describing a bit about yourself. YES, let people know WHERE you are in your state, let them know WHY you got into real estate, and tell them WHAT you do and what services you offer — a Fan Page is a GREAT extension of this idea; works in conjunction with your existing profile. If they know, they won’t have to guess; this combined with keeping your name highly visible can in turn lead to more returns.

Ask Questions – ENGAGE your friends and followers. Ask questions that stimulate conversation. Be current, be provocative, don’t be afraid! Try not to step on any toes religiously or politically, but a little controversy CAN drive alot of traffic if used correctly. Post a question about music for instance, “Do you know where the lyrics from Don McCleans song ‘American Pie’ came from?”, or “Can you name the 50 states only using the titles from songs?” etc…

Keep an Eye on Events – Facebook allows others to send you invites for upcoming events in your community. It never hurts to check in on these and keep up with whats going on. Facebook even allows you to RSVP so that if you can’t make it to the event, or simply aren’t interested you can reply with a “NO” to the invite with an added message like “Sorry I couldn’t make it to your event, I have an open house this weekend”. Better yet, use the Events function to announce your own open houses and events to help encourage others to connect!

Facebook isn’t the last word in social networking, but it is a great site that offers alot of ways for you to interact, make new leads, and generate business. Fact is most social sites these days have followed Facebooks lead and offer status updates and many of the same features – so these tips apply for those social sites as well, it’s up to you to use them!

Still a little confused? Just not getting this ‘social networking’ mumbo jumbo? Tour Real Estate can help demystify the net! We have guides to help you optimize your website for search engines, help you setup social network accounts, and drive traffic to your website or blog. Our tech experts have the skills and knowledge that can help you get the most out of your online real estate presence. Contact TourRE today to find out more about the best Realtor websites and Realtor marketing available today!

The real estate agent of today has a much different market to work in that Realtors of the past have ever been confronted with. In the past throwing out buzzwords into classified or print magazine ads, a picture or two, or holding an open house were about your only real options in affordable Realtor marketing that didn’t involve shelling out an arm and a leg for radio time or plastering your face on a giant billboard.

It’s a different world of Realtor marketing; if you aren’t riding the very cusp of the wave you are likely to get washed out to sea in this tumultuous real estate market.

Here’s an example of the OLD way of marketing your listings, taken from the 70′s:

A Northend Boise Realtor listed a home on Harrison Boulevard, her brokerage firm paid for a one and a half line classified ad in the Idaho Statesman that offered the location, a hint of the price and a limited description that read: “Great sun filled home, excel maint, desired locale”. She placed the ad, held a small open house, and while that was enough at the time to drum up a buyer we can look at the cost of that one time print ad, the time spent at the open house, and realize even though it was the only game in town at the time, it definitely may have not been the most cost effective means to move real estate; even if ALL their subscribers saw her ad that would only be about
30,000 possible contacts…maybe in reality 5% of which even saw the ad and of that 5% perhaps 2% were even in the market for a home.

If they were in the know, the same Realtor would market that listing much differently today. FREE social networking sites like Twitter and Facebook would very likely replace the one time print classified ad. She would pay a professional real estate photography or real estate virtual tour company to photograph her listing so it could be posted on her blog,Posterous, Realtor.com, and showcased on her Realtor website. By marketing her real estate online she has not only likely saved money but she has also increased the exposure of the listing by a hundred fold. The internet is world wide, open 24 hours a day 7 days a week!

This may not seem like much, just the cost of a print ad, but fact is for the cost of a one page ad in a magazine or a newspaper your Realtor Website could be up and running, showcasing your listings and your Realtor brand 365 days a year!

A good listing agent is a marketeer first, a salesperson second.
Traditional marketing methods have not disappeared, and are still effective, Just Listed cards, Farming Cards, and open houses all still get results but are likely to not be nearly as cost effective as social networking and technology have made marketing online.

The internet is not a new invention but many real estate professionals are just now beginning to grasp it’s importance in marketing their listings and getting the word out about their services. It is also a powerful tool for Selling Agents as well, as consumer expectations regarding how a home should be marketed have changed as well.

A Realtor Website, no matter how advanced it may be, is not automatic, and should by no means simply be created and forgotten about except for when the bill comes.

If you do not have a Realtor Website system that puts you in control of your content and search engine visibility, GET ONE. Pre-canned Realtor Websites, and freebie Realtor websites almost do more harm than good to your digital presence. You don’t need to be serving out the same content as a thousand other area agents – it benefits the website company, not YOU!

If you yourself are not actively working your Realtor website and putting fresh content and information into it then by all means: PAY SOMEONE to do it for you! Just blogging once a month can provide a noticeable increase in website traffic.

The days of just being online, just having a website, and that being enough are OVER. Your website needs to be fresh and alive to compete with the growing tide of online Realtors vying for a narrowing client base. Don’t risk losing your valuable share of this difficult market because your website was not able to keep up with your real estate business needs.

Contact Tour Real Estate Inc today to find out how you can boost sales and move more real estate by getting an affordable, powerful Realtor Website from us. Already have a TourRE website? We can help you make it even better – drop us a line to find out more about our Boise Search Engine Optimization services, social networking tips, and more to help make your Realtor Website even more effective.

Tour Real Estate Inc provides powerful Realtor websites that put you in control of your content and search engine optimization. Our modular websites support a number of premade or custom created “modules” that can be edited, moved, or deleted at will allowing you to rearrange your home page with new information and tools as you see fit. One of the great features of these modules is the ability to insert widgets and even videos. This quick guide will cover the necessary steps to create a custom home page module with a video from Youtube!

HOW TO ADD YOUTUBE VIDEOS AS A HOMEPAGE MODULE

Go to the Youtube page that has the video you want to feature:

Click the EMBED box. Copy the little code that shows up in the window.

Login to your toolbox:

Click Customize Homepage Content

If you are adding this video as a NEW module click Create Custom Homepage Module at the top of the page.

On the page that opens, name your module and paste the code from Youtube into the Text/Script box. You will likely need to change the size settings. Our modules are generally about 250 pixels wide and a Youtube video tends to run 480 pixels. So anywhere you see the width and height defined adjust them accordingly…a good average is 250 pixels wide and 201 pixels high. There should be TWO places in their embed code to change this size. Once you are done hit submit.

The new video will appear on your front page as a module. You can adjust it’s placement on your landing page by moving it up and down or left and right from the main Customize Your Homepage Content section.

Realtor Websites from TourRE give you control over your digital presence in ways that no other website system can. Our property details and other internal pages are search engine friendly and easily indexed. We track listings, virtual tour, and lead capture emails to keep you constantly informed about your website performance. Don’t settle for a pre-canned website that has the same content as thousands of other Realtors, get a website that helps you move more real estate, get a Realtor website from TourRE!

Do you agonize over blogging, trying to create new content, and get frustraited with not seeing any returns? There are a number of technical things that can drive more traffic to your blog, but the best place to start is in what you are writing itself.

If you are marketing your blog correctly you will provide a short hook on one of your social portals (Facebook, Twitter, Tumlbr etc) that will encite curiousity or interest and prompt people to visit your blog for the full story.

Fact is though, we live in a fast paced world and most people just want to get the info, and get out.

It becomes your job as a blogger (especially if you are a frequent writer) to provide your visitors with the info they need, in a format that is easy to take in, and get them back out either to your site or on their way to hitting that bookmark/subscribe button. Here are some great tips to help you make your content more effective.

CLARITY
Stay clear with your topic of choice for every blog post. No need to wander off and talk about the time your uncles cousins sisters brother took you fishing. Visitors will be in and out of your blog in seconds if they don’t find what they want…and it won’t be to your site or the subscribe button.

KNOW YOUR AUDIENCE
“Message To your Market”. If your target market is first time home buyers in Idaho it wouldn’t do you much good to write a complex article talking about the statistical reasons for the .5% change in some obscure rate. They won’t understand. They will be gone to another site or blog that has the info they want.

BOLD, ITALIC, CAPS
You can even go so far as to underline words too! USE your text styling options to make your content more accessible. Use bold and italics to highlight important keywords and concepts. Underline words or phrases to show particular importance.

SCANNERS
Following the idea of using the styling of bold,italic, and underline: make your content very easy to browse through quickly, find key points and ideas, and get on to the next. Most people these days don’t read. They want the pretty picture and little else. Therefore having content that is concise and easy to scan over with the eye makes good sense.

SPEAKING OF PRETTY PICTURES
Use images to break up the text on your blog or site. Pictures provide visual interest and help make a bunch of boobally text more readable, and actually maybe even interesting. (besides which you SHOULD use your keywords and insert ALT tags on your images where possible)

DO THE TIGHTEN UP
Write short, precise paragraphs, even if you have a lot to say. Break it down into something more easily read. There is very little more daunting to most web users than to hit a site that is just one huge long run-on sentence. By breaking your paragraphs into shorter sections you make it a lot more accessible to your visitors.

Keep it clear, make it concise, and write pertinent, creative, content and you will be far ahead of the game in gaining repeat visitors to your blog and driving traffic to your other websites.

Is all this mumbo jumbo? Do you need help marketing your Realtor services online? Tour Real Estate Inc has been providing the very best Realtor websites and online Realtor marketing for nearly a decade! Contact us today to learn more about what we can do to help you develop your digital presence, target your market, and move more real estate!!

Why pay hundreds of dollars for the same website your competition is using?

Tour Real Estate Inc provides quality, powerful Realtor websites that put YOU in control of your website content and search engine visibility.

Our Realtor websites make YOU the contact agent for any listing displayed or searched for from your website.  Lead capture websites and forms; tracking statistics allow you to stay in contact with potential buyers and target marketing strategies that get results and help you move more real estate!

Before you shell out wads of cash for a Realtor website or redesign to a company that offers much less, contact TourRE. We can provide cost effective, powerful, Realtor websites and Realtor eMarketing to help you move more real estate for a fraction of what others will charge for a lesser service.

Tour Real Estate Inc has been specializing in the best real estate websites for over a decade. Our focus is on creating the most effective, customizable Realtor and Real Estate office websites online today. We do one thing, help you move more real estate, and we do it extremely well.

Get Connected to the Leader in Online Realtor Solutions :

Realtor Websites | Email Marketing | Lead Capture Websites | Our Portfolio

Order Photos / Virtual Tour | Our Blog | Follow Us on Twitter | Join Us on Facebook

Tour Real Estate Inc has been specializing in the best real estate websites for over a decade. Our focus is on creating the most effective, customizable Realtor and Real Estate office websites online today. Don’t fall for fast talking web marketeers throwing out hype words that likely they and you do not understand. TourRE helped coin most of those phrases, we know how they work, and how to use them effectively – we do one thing, Real Estate Websites, and we do them extremely well. Here are some of the top mistakes to avoid when considering your website design or redesign:

Forced Logins
Take a lesson from Google: charge for a service or force registration and lose customers – give information away and make clients for life. There are literally thousands upon thousands of real estate websites online, chances are if a visitor is forced to login or give out info they don’t want to they will be off of your site and on to a site that offers the info or services for free in a matter of seconds. If you simply MUST have lead capturing make sure it is optional, brief, or at least offer some quality information or content to your visitors in exchange for the personal information you are requesting from them.

Pretty Pictures with Little Text Content
Content is STILL king. A pretty picture, or flash slideshow will do nothing for your website in search engine results. Fact is it may actually be hurting your placement. If you must have large image banners on your landing page be sure to include some kind of keyword rich text content ( or blog feed) below the scroll line of the page. The days of Realtors smiling stock photos, pictures of agents standing in a field and other trite graphics do little to offer visual interest to your website, and may actually make your website feel alot more impersonal. What will visitors think when they see the same smiling Judy Agent on your site that they saw on 10 other sites that day?

No Meta Data
Meta-tags have been somewhat depreciated in value to your search engine placement but they still can change how search engines see your site. Having proper, keyword focused, meta-data is the very first most basic thing to create when setting up your website.Realtor websites from TourRE provide FULL meta-data control, allowing for unique keywords, titles, and descriptions for every page on your website.

Expecting Your Website to Magically Run Itself
Your website will not work automatically to change the way you do business or pull in hundreds of potential clients. It’s simple logic: You get OUT what you put IN. If you have a website and put nothing into it ( or have no one managing it ) it is a stagnant hole in cyberspace, doing nothing for you or your business. TourRE provides an extremely detailed toolbox for our clients to control nearly every aspect of their website to make it a living breathing creation. We can integrate social networks and blogs into your Realtor website to further your marketing power and turn traffic into investment returns.

There is NO Replacement for Quality Design
A website should be a living breathing thing; we make controlling your content easy. Your website must not only be visually appealing but technically functional. Realtor websites from TourRE feature both of these requirements, combining elegant design and powerful code that are proven to get results. We have been working with Realtors for years and understand the markets and what drives them as well as the most current trends in web design and online marketing.

The best way to avoid these mistakes: Get a Realtor website from TourRE. We can design custom looks to suit any need and our templated websites offer an amazing amount of custom control that allows you to create your own powerfully optimized text and image content — all for about the cost of a one time print ad. Our Realtor Websites are more than the same pre-canned design other companies serve out over and over to all their clients – why pay hundreds of dollars for the same.exact.website your competition has?! Realtor Websites from TourRE give you REAL control over what visitors and search engines see.

Before you shell out wads of cash for a Realtor website or redesign to a company that offers much less, contact TourRE. We can provide cost effective, powerful, Realtor websites and online marketing to help you move more real estate for a fraction of what others will charge for a lesser service.

Drive sales and move real estate COST EFFECTIVELY with a Realtor Website from Tour Real Estate! NO other Realtor Website system provides the power, functionality, and control of a TourRE Realtor Website — all for about the cost of a one time print advertisement.

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